
Photo Credit to Vogue.com
What took two mega giants-Gilt.com and Vogue sooo long to get together?
Could it have been the demise of the publishing industry and the rise of online shopping? Wonder powers activate?
Shop the pages of the February issue of Vogue (Jessica Biel-cover girl) through Gilt.com.
Let’s be clear it’s the index pages in the back, ,not all the shiny pretty editorial, more like Timex, J.Crew, and Theory at least you can still afford it.
Online sample sale giant Gilt.com collabs with blue blood Vogue to broo haha their own site and sales.
Now that the fervor and steam of online shopping has become status quo.
Shopping the pages of Vogue.. not at sample sale prices of course creates a whole new business model. Smart thinking Gilt Girls. Throw in a couple reasonable items mixed with more expensive items. Love your hi-lo strategy ladies.
Gilt.com‘s peeps creep for deals on last season’s merch. Other sites such as Hautelook.com, Rue La La, Ideeli have similar business models. While Gilt has created the highest end user, Shop the pages of Vogue on Gilt begs to wonder how they will do both. Create Luxury while buying last season?
Tune in at 9pm tonight find out. Could this be the death of the sample sale and the return of Luxury? You know what they say the pendulum can never swing just one way.
